Fraiya is a B2B company in the healthcare technology space.
They aim to use AI to help detect congenital deformities earlier in pregnancy.
When courting a new round of investment, Fraiya worked with Loughborough University to refine its UI/UX and branding.
My involvement
I was brought on as a branding specialist. My previous work in the tech and healthcare space made this a strong partnership.
From this…
to this…
Explore…
Fraiya was named after the Norse goddess of fertility and love.
The brand desired to position itself as an expert amongst experts, working alongside healthcare professionals.
